St. Thomas University (STU) is a private university located in Miami Gardens, FL. Below are a few of the projects that I have worked on as the Senior Marketing Manager from January 2020 through today.
Assisted in the planning, creation and launch of STU’s 5-year strategic plan: Limitless.
I am currently overseeing the implementation and unification of Limitless and STU branding.
This is an example of one of the creative pieces created for our PPC advertising campaigns. Videography by Carlos De Yarza. Art direction by me.
Plan, execute and report on digital advertising for the university. Along with managing an agency to ensure the implementation of our digital strategy for specific university programs, I manage general brand awareness PPC marketing, including Facebook ads, LinkedIn ads and Google ads.
Manage the STU website, which is hosted on Wordpress. I oversee content + design for a portfolio of web projects, while managing developers through implementation and execution. Below you can find examples of website projects I have managed.
Assisted in the launch of our College to Career series, featuring students in their first jobs and internships, as well as our Meet our Leaders series, featuring faculty and staff. Below are a few of the stories I have written for STU News.
Launched the STU Giphy account to increase brand visibility and community engagement opportunities on social media.
Our GIFs and stickers have garnered over 13 million views and counting.
Revamped STU’s social media content strategy for the university’s flagship Facebook, Instagram, Twitter, LinkedIn and TikTok.
As our audience continues to grow, we will continue to create high-quality and platform-appropriate content that highlights students, student life, faculty and staff, the STU mascot, and athletics to improve brand affinity and recognition.
